OUR SOLUTIONS
The DSP advantage, fully unlocked.
Fan Fire is our proprietary platform that connects brands to audiences through sports and music — two of the most emotionally charged, brand-safe environments in culture.
Backed by neuroscience and affinity data, it allows brands to connect with fans at those peak emotional moments, driving deeper engagement and up to 1.5x higher brand lift than traditional targeting.
This isn’t your basic contextual advertising.
It’s emotional targeting at scale — delivered through content, media, and experiences your audience already loves.
x Basis Technologies
Through our partnership with Basis Technologies, Civil Media offers direct access to a fully integrated DSP experience—seamless, transparent, and built to scale.
Where brand meets fan — at the exact moment it matters most.
Your own Basis seat, with tailored support, onboarding, and training
Managed or self-service access depending on your team’s needs
Access to curated, high-impact inventory—including multicultural audiences, premium publishers, and high-performing channels
Integrated reporting and performance tracking through AdCentral
Pre-approved credit lines to launch faster and scale smarter
Here’s what you get:
This isn’t just tech access—it’s a strategic advantage.
We make enterprise-level programmatic simple, inclusive, and ready for growth.
To do business and to do good®
AdCentral is a business-first Order Management System (OMS) built for publishers and agencies that need clarity, speed, and control. From pre-sales to billing, it connects with your entire AdTech stack — SSPs, DSPs, trackers, and ad servers — by centralizing every step of your workflow.
No clunky onboarding. No steep adoption curve.
Just a platform rooted in efficiency, designed for business, and built to scale with you.
Workflow calendar, KPI monitoring, multi-verification activity, and consolidated billing — all in one place.
So your team can focus on growing, not on spreadsheets.
Civil Mafia is where our ecosystem began. It’s our original business unit that continues to shape how we think, build, and grow.
It started with our legacy partners — clients that believed in our vision early on and helped us co-create the tools, ideas, and systems that we later scaled up to create Civil Media.
We are a digital strategy and solutions agency that works with a select group of clients to deliver sharp strategy, custom execution, and space to build what truly matters.
Your streamlined command center for AdOps — without the hassle
Part of the revenue from this unit sustains the Civil Mafia Foundation, our 501(c)(3) that reinvests in communities through marketing and tech-based programs.
We don’t just serve clients. We create impact through what we build together.
United we stand. Diverse we thrive.
Simple People is our bilingual health & wellness publisher focused on the US multicultural audience. Through editorial, video, and community-driven content, we help brands and organizations connect meaningfully with audiences who care about improving their lifestyle.
It operates under a Content-as-a-Service (CaaS) model, giving users access to ready-made or co-created content that informs, inspires, and performs.
Integrate wellness into your strategy — for both external impact and internal well-being.
Created and distributed with purpose,always on brand.
The Civil Mafia Foundation is where our purpose comes full circle.
Fueled by a portion of Civil Mafia’s own profit, this initiative allows us to reinvest in the communities that inspire our work.
Each year, we support over 20 nonprofit organizations — driving real-world impact through education, youth development, creative programs, and community-based activations.
But we aren’t stopping there.
Our goal is to bring advertising revenue models to the nonprofit world, helping important organizations to become more sustainable, scalable, and independent through media, marketing, and monetization tools.
Wellbeing content designed to support people — and your brand.
Our Services
BRAND LAB
We have a certified team of strategists and analysts, experts in the platforms we represent, with the ability to create all types of reports, studies, and analyses.
Consumer Insights: Through the mining of social and search data, our strategists delve into consumer behavior in real time, uncovering their perceptions about brands, cate-gories, lifestyles, etc., in an organic way. Brand and category perceptions:
• Behavior and Sentiment Analysis
• Consumer Journey
• Social Dynamics and Tensions
• Brand Impact and Strength
• Purchase Intent
Market Research: Through the use of traditional research, we validate insights quantitatively using digital consumer panels:
• Idea and Creativity Testing
• Brand Tracking
• Product Attributes
• Brand Awareness
• Advertising Awareness
We’ve designed and developed our own proprietary tool aimed at making a significant impact on the multicultural market, and built upon 3 modules with focus on Diversity, Equity and Inclusion (DEI):
• Insights - We provide intelligence on each and all cultures
• Media - We execute in a curated DEI proof ecosystem
• Measurement - We are capable not only of complying with all brand safety and ad fraud benchmarks, but also to actually measure how diverse and inclusive your campaigns were.
We know the market, we know the people, we know the culture.
We aim at transforming media, technology and investment by focusing on diversities and their rising importance as consumer communities. How? Better understanding diverse audiences’ content and ad consumption interests to better serve their needs, while improving how and when brands engage them
MEDIA HUB
SERVICE CENTER
• AdOps as a Service (AOaaS)
for Publishers, Brands & Media Agencies A fully experienced, bilingual, multidisciplinary professional team with expertise in both buying and selling advertising.
• AdCentral
Our own tool designed to simplify and accelerate internal processes for clients to exceed market standards, offering campaign and budget tracking services, vendor evaluation, server conciliation, and measurement features, used as internal management software.
✔ 100% reach of the multicultural online population
✔ Experts in diverse multicultural markets and their segmentation
✔ Insights, media execution, brand DEI efficiency and engagement measurement through AI
✔ 1st, 2nd and 3rd party data & publisher
To carry out our studies, we have enterprise agreements with the best technologies:
• Consumer Research forms the basis of Brandwatch's consumer intelligence solution, with add-on apps providing enhanced functionality for specific use cases. It’s a social media management suite that delivers a holistic one-stop solution for publishing, content management, reporting and collaboration across teams and regions.
• MyTelescope is a search intelligence platform for measuring and analyzing market movements. By tracking interest, you get a forecast of future sales, market share, and brand health.
• Survey Monkey enterprise solution, provides intuitive, people-centric solutions that help quickly and confidently make important decisions, take action, and achieve tangible results
