Our Services

BRAND LAB

We have a certified team of strategists and analysts, experts in the platforms we represent, with the ability to create all types of reports, studies, and analyses.

Consumer Insights: Through the mining of social and search data, our strategists delve into consumer behavior in real time, uncovering their perceptions about brands, cate-gories, lifestyles, etc., in an organic way. Brand and category perceptions:

• Behavior and Sentiment Analysis
• Consumer Journey
• Social Dynamics and Tensions
• Brand Impact and Strength
• Purchase Intent

Market Research: Through the use of traditional research, we validate insights quantitatively using digital consumer panels:

• Idea and Creativity Testing
• Brand Tracking
• Product Attributes
• Brand Awareness
• Advertising Awareness

We’ve designed and developed our own proprietary tool aimed at making a significant impact on the multicultural market, and built upon 3 modules with focus on Diversity, Equity and Inclusion (DEI):
• Insights - We provide intelligence on each and all cultures
• Media - We execute in a curated DEI proof ecosystem
• Measurement - We are capable not only of complying with all brand safety and ad fraud benchmarks, but also to actually measure how diverse and inclusive your campaigns were.

We know the market, we know the people, we know the culture.

We aim at transforming media, technology and investment by focusing on diversities and their rising importance as consumer communities. How? Better understanding diverse audiences’ content and ad consumption interests to better serve their needs, while improving how and when brands engage them

MEDIA HUB

SERVICE CENTER

• AdOps as a Service (AOaaS)
for Publishers, Brands & Media Agencies A fully experienced, bilingual, multidisciplinary professional team with expertise in both buying and selling advertising.

• AdCentral
Our own tool designed to simplify and accelerate internal processes for clients to exceed market standards, offering campaign and budget tracking services, vendor evaluation, server conciliation, and measurement features, used as internal management software.

✔ 100% reach of the multicultural online population
✔ Experts in diverse multicultural markets and their segmentation
✔ Insights, media execution, brand DEI efficiency and engagement measurement through AI
✔ 1st, 2nd and 3rd party data & publisher

To carry out our studies, we have enterprise agreements with the best technologies:

• Consumer Research forms the basis of Brandwatch's consumer intelligence solution, with add-on apps providing enhanced functionality for specific use cases. It’s a social media management suite that delivers a holistic one-stop solution for publishing, content management, reporting and collaboration across teams and regions.

• MyTelescope is a search intelligence platform for measuring and analyzing market movements. By tracking interest, you get a forecast of future sales, market share, and brand health.

• Survey Monkey enterprise solution, provides intuitive, people-centric solutions that help quickly and confidently make important decisions, take action, and achieve tangible results